Before Purposly, most platforms focused on helping users choose a career based on what's available, not what’s meaningful. The founders had a different vision: create a digital space where purpose comes first and the rest follows. But turning something as abstract as “purpose” into a structured, scalable product was a challenge. They needed to create assessments that felt personal, leverage AI for insightful feedback, and provide actionable recommendations, all without overwhelming the user. Another key barrier was integrating multiple workflows: AI-powered assessments, user-generated inputs, dynamic next steps, and third-party integrations (like job listings and universities) into a seamless experience.