About Hyra
Hyra is a dynamic go-to-market performance platform purpose-built for sales teams. By combining data-driven productivity tools with real-time analytics, performance tracking, and motivational frameworks like competitions and incentives, Hyra empowers organizations to unlock scalable revenue growth. The platform fosters an engaging, results-oriented environment that supports sales teams with better coaching, visibility, and alignment on performance goals.
Industry
HR
Service
Technology Department as a Service
What We Did
Product Conceptualization, Software Prototype
Custom Team
1 Full-Time Equivalent (PO,Ux/UI)
Results
Since its launch, the Hyra platform has delivered tangible benefits like
fully structured product blueprint
delivered to support development and fundraising initiatives.
user-validated prototype
demonstrating key features and market fit.
aligned sales roles
mapped across a unified user journey and design vision.
faster stakeholder collaboration
achieved through clear product workflows.
Challenge
The founding team behind Hyra had a strong vision: transform sales team productivity using actionable performance data, streamlined coaching workflows, and real-time gamification. But while the market demand was clear, they faced significant challenges in aligning this vision with a clear, usable product direction. They lacked the internal resources to translate that vision into a concrete product architecture and needed a structured way to map out diverse user needs across roles like sales reps, managers, and revenue leaders.
Solution
Motomtech partnered with Hyra through its Technology Department as a Service model to bring structure and clarity to the way modern sales teams operate.
Phase 1
Conceptualization
We began by mapping out the entire ecosystem of users and roles within a sales organization. That meant designing for three key user types: employees, managers, and admins. Each would have a tailored experience, with permissions and access to the tools that matched their responsibilities. We also accounted for the structure of growing companies by building around a hierarchy of organizations, locations, departments, and individual team members. This allowed Hyra to support both small teams and large enterprises managing performance across multiple offices or regions.
Phase 2
Software Prototype
At the core of the platform is a robust KPI management system. Managers, VPs, and admins can define performance goals at every level, from company-wide metrics down to individual employee targets. These KPIs can then be tracked in real time, broken down by role or location, and visualized through intuitive dashboards. The system is designed to be both top-down and bottom-up, empowering team leaders to coach effectively while also giving employees ownership of their goals.
Tool Stack
To ensure a high-performance, scalable, and secure solution, the Hyra platform was conceptualized using:
Conceptualizing
Miro
Prototyping
Figma
Testimonial
“We put together a wireframe with Motomtech. We were very impressed with the team that put it together. It worked great. I was always impressed with the team's experience and knowledge.”
Ryan Harris,
CEO, Hyra
