About TORY
TORY is an early stage technology startup with a mission of transforming personal physical asset management and valuation while supporting better stories and outcomes for TORY users.
Industry
Technology
What We Did
Product Conceptualization, Software Prototype
Custom Team
2 Full-Time Equivalent (Business Analyst, UX/UI Designer)
Results
With its prototype finalized, TORY has already achieved early results including
Star
App Store rating
weeks
TestFlight relaunch
weeks
full UX redesign
downloads
in the first weeks of launch
Challenge
TORY had already invested years into building its first product with another vendor, aiming to bring a powerful inventory and capital management tool to market. Just as the team was preparing to submit the app to the App Store, that vendor filed for bankruptcy and the entire codebase became tied up in legal and financial uncertainty. Three and a half years of development, carefully planned launch timelines, and runway calculations were suddenly at risk. With the initial prototype locked away, no reliable path to TestFlight or the App Store, and prospective customer conversations depending on a working demo, TORY needed a new partner that could step in quickly amidst the uncertainty. The challenge was twofold: design a front end experience that truly reflected TORY product vision and, at the same time, restore technical momentum once the code was released so testing, demos, and user onboarding could resume without losing more time.
Solution
Motomtech partnered with TORY through its Technology Department as a Service model. The small dedicated team worked closely with the founders, starting with detailed product conceptualization sessions. Using Miro for mapping workflows and Figma for interactive design, Motomtech created user journeys, wireframes, and a functional prototype that reflected TORY’s vision.
Phase 1
Conceptualization
First, the team worked closely with TORY’s founder to deeply understand the product vision and the existing prototype. Using Miro to map workflows and user journeys, and Figma to design detailed screen flows, Motomtech created a refreshed end to end front end experience that aligned with how real users would navigate inventory and capital management decisions. The goal was to make the app intuitive, future feature friendly, and ready for the next stage of growth. While TORY waited for legal access to the codebase, Motomtech treated this period as an opportunity rather than downtime. The team finalized interaction patterns, validated flows with the founder, and prepared design assets and specifications so implementation could move quickly once the code was available.
Phase 2
Software Prototype
When TORY finally received the inherited code after weeks of uncertainty, Motomtech stepped in on the technical side. The team worked through the existing structure, wired in the updated experience, and helped get a new TestFlight build up and running in roughly two weeks. This allowed TORY to resume internal testing, prospective user demos, and early user feedback instead of pausing the launch indefinitely. The redesigned interface and structured blueprint now give the app a refreshed user experience for future versions. As TORY collaborates with additional engineers to ship and iterate on the live App Store product, they are doing so on top of the refreshed front end experience and product structure Motomtech helped design.
Technology Stack
To ensure a high-performance, scalable, and secure solution, TORY was conceptualized using:
Concept & Design
Miro Figma
Testimonial
“I am grateful to Mirgen and the Motomtech team for their excellence, professionalism, and kindness in helping us navigate through such a tumultuous period.”
Kelsey Creveling
Founder, TORY
